Past events
Catch up on our past events
Our network thrives on the connections made at our diverse events, both in person and online. From industry-level summits and research conferences to training programs, workshops, and webinars, these gatherings provide invaluable opportunities for networking, knowledge-sharing, and thought leadership.
Missed a conference or just want to revisit a recent webinar? Our events are recorded so you can catch up on all of the great content.
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Our events are for members, attendees and guest speakers only. Interested in gaining access? Get in touch!
Upcoming events
Questions?
Contact the egta team.
21/05/2026
Online
This expert groups brings together AI specialists from multiplatform TV and audio companies to exchange insights, experiences, and best practices. It serves as an exclusive peer-to-peer forum and interactive collaborative space for egta members focused on the practical and strategic use of AI to accelerate innovation in ad sales and content monetisation. The third meeting focused on the use of AI for data, audience segmentation, targeting, and campaign performance.
This content is available to egta members and participants to the conference. Please log in.
20/05/2026
Online
How do you redesign your sales conversation for sustainable revenue growth? Gerry Tabio shared practical, actionable, real-world advice for sellers and managers who want to build the habits behind long-term results.
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07/05/2026
Online
The European Affairs Group (EAG) is a network of legal experts who gather to discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
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30/04/2026
Online
The group consists of members who are involved in the digital ad replacement of linear ads, also called DAI, Dynamic Ad Insertion. They aim to share insights, benchmark market practices, and collaborate on solutions to common challenges in measurement, pricing, and operational efficiency.
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22/04/2026
Online
This expert groups brings together AI specialists from multiplatform TV and audio companies to exchange insights, experiences, and best practices. It serves as an exclusive peer-to-peer forum and interactive collaborative space for egta members focused on the practical and strategic use of AI to accelerate innovation in ad sales and content monetisation. The second meeting focused on the use of AI for ad sales and featured three case studies from Talpa (NL), Prima TV (CZ) and France Télévisions Publicité (FR).
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16/04/2026
Online
The Outcomes Community is an expert group of egta members who share a common interest in outcome measurement. It meets online every few months to collaborate, exchange best practices, and build shared knowledge: helping members learn from each other and move forward together.
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23/03/2026
Online
The meeting featured presentations by: 1) Estelle Reale, Clément Cordeiro, and Quentin Le Viol, DK, on two key KPIs for assessing the carbon footprint of online and offline campaigns; 2) Jonne Ansamaa, Sanoma, on ad emissions and the Finnish market; 3) Mark Mandato, CBC/Radio-Canada, on their Carbon IQ Emissions Calculator.
This content is available to egta members and participants to the conference. Please log in.
18/03/2026
Online
This expert group brings together AI specialists from multiplatform TV and audio companies to exchange insights, experiences, and best practices. It serves as an exclusive peer-to-peer forum and interactive collaborative space for egta members focused on the practical and strategic use of AI to accelerate innovation in ad sales and content monetisation. The first meeting feature the presentation of results of a survey run by egta among its members on the use of AI across their business operations as well as expert input from the group facilitator Jon Block (Syllepsis).
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12/03/2026
Zurich
egta’ Annual MIM meeting was dedicated to innovative research on effectiveness & ROI of Multiplatform TV.
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11/03/2026
Zurich
egta’s Market Intelligence Meeting focuses on topics related to radio and audio effectiveness, measurement, attribution, attention and innovative research.
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11/03/2026
Zurich
This session explored latest updates in the Multiplatform TV audience measurement.
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04/03/2026
Online
This expert session with Steven Golus focused on how key types of AI are transforming today’s ad ecosystem and how AI can help unlock new commercial opportunities, enhance campaign performance, and optimise monetisation strategies across TV, audio, and digital touchpoints.
This content is available to egta members and participants to the conference. Please log in.