The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest innovations, initiatives and solutions related to measurement, currency, data and metrics in the US and European markets during twice-yearly programmed events. Curated by the teams at CIMM, egta, EACA, IAB Europe and WFA, the Exchange will help to stimulate collaboration and better understanding in an increasingly international, interconnected marketplace.

The CEOs’ & Top Execs’ Summit is egta’s flagship annual event, gathering over 200 senior decision-makers from TV and radio companies from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on behalf of major broadcasters. The 2024 edition marked egta’s 50th year anniversary. This section includes materials from the TV session.

egta’s Market Intelligence Meeting focuses on topics related to TV and video effectiveness, attribution, attention and innovative research.

The event offers an overview of the latest developments in total TV audience measurement globally as well as in Belgium, France, Netherlands, Spain, Sweden, UK and US.

This Online Talk focused on the insights into Altman Solon’s study on the Total TV advertising landscape in the US and Europe.

Paramount and MSG showcased a part of their extensive research initiative – the Science of Sponsorship – analysing 50+ popular TV shows and 250+ brands. The talk focused on effective TV sponsorships and strategies for successfully leveraging brand assets.