Lizzie Young, CEO of Commercial Radio & Audio (CRA) shared insights on the state of audio in Australia, a market pushing hard on measurement, and making planning and buying simpler. Lizzie presented recent campaigns, what the data shows, and how CRA is building the case for audio across the industry.
Topics
Mark Ritson on how audio delivers
New research by CRA, Radiocentre (UK), Radiocentre Ireland, and RAB (US) was presented at Cannes this year, and its findings offer a clear signal of audio’s effectiveness and its role in the marketing mix. Read more
Sharper measurement, stronger arguments
Progress from CRA’s Future of Measurement Project, giving the industry additional data and insight
AudioID, AudioExchange, AudioIQ
The infrastructure Australia is using to make audio easier to plan, buy and sell to address various demand sources.