


2025 egta Ambassador Session (Audio)
Topics discussed during this online session include: How egta supports its audio members’ business, and with what services and tools. How to navigate egta website, database, and requests. What is included in egta audio membership. Restricted content You are...
2025 Market Intelligence Meeting (Audio)
See agenda Download decks Restricted content You are unauthorized to view this content. Please log in or contact the egta team. With thanks to our...
2025 Online Talk on Unlocking FMCG Media Plans for Radio Success
About the talk Procter & Gamble (P&G) has transformed its audio advertising strategy, becoming the top radio advertiser in the U.S. in just five years. This groundbreaking shift was driven by John Fix, a 27-year P&G veteran whose career spanned...