2025 Market Intelligence Meeting (Audio)

by admin | Mar 17, 2025

See agenda Download decks Restricted content You are unauthorized to view this content. Please log in or contact the egta team. With thanks to our...

2025 Online Talk on Unlocking FMCG Media Plans for Radio Success

by admin | Feb 21, 2025

About the talk Procter & Gamble (P&G) has transformed its audio advertising strategy, becoming the top radio advertiser in the U.S. in just five years. This groundbreaking shift was driven by John Fix, a 27-year P&G veteran whose career spanned...

2025 European Affairs Group 81

by Aurelija | Feb 20, 2025

The European Affairs Group (EAG) is a network of legal experts who gather to discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives. Topics discussed in this meeting AVMSD Orientation and state of play...

2025 Online Talk on The Future of the Audio Industry. Inspiration from egta’s Study Trip to New York

by admin | Jan 27, 2025

This online session explore the topics disucssed during egta’s 2025 Audio Study Trip to NY, including: The vibrant world of US audio: latest consumption trends, daily reach, and the share of audio listening time. The current state of audio buying in the US:...

2024 Online Talk on forecasts for 2025

by admin | Dec 12, 2024

This special end-of-year session focused on the findings of GroupM’s This Year, Next Year report. This comprehensive analysis provides projections for channel investments, insights into the forces shaping the future of television and radio advertising, and key...