2025 Online Talk with Oxford Road on Closing the Audio Gap

by admin | May 15, 2025

Oxford Road brought insights from working with major global brands, including Shopify, and navigating markets across the US, Europe, and beyond. Key Topics: Why the gap between radio consumption and ad spend persists—and how to close it What brands really want from...

2025 Sustainability Community Meeting with ITV

by Aurelija | Apr 11, 2025

The meeting featured updates on sustainability progress across various markets and ITV’s sustainability initiatives and targets, including: – ITV’s Climate Transition Plan- Sustainability On-Screen- Climate Action Internal Objectives- Revenue Climate...

2025 egta Ambassador Session (Audio)

by admin | Mar 25, 2025

Topics discussed during this online session include: How egta supports its audio members’ business, and with what services and tools. How to navigate egta website, database, and requests. What is included in egta audio membership. Restricted content You are...

2025 Market Intelligence Meeting (Audio)

by admin | Mar 17, 2025

See agenda Download decks Restricted content You are unauthorized to view this content. Please log in or contact the egta team. With thanks to our...

2025 Online Talk on Unlocking FMCG Media Plans for Radio Success

by admin | Feb 21, 2025

About the talk Procter & Gamble (P&G) has transformed its audio advertising strategy, becoming the top radio advertiser in the U.S. in just five years. This groundbreaking shift was driven by John Fix, a 27-year P&G veteran whose career spanned...