by Clément MAERTENS | Jul 31, 2026 | Business cases
In a category where retailers typically compete on price and visibility, Albert Heijn, the supermarket retailer, chose a different path. Together with DPG Media, the brand moved beyond traditional sponsorship to become an essential part of the story of the prime-time...
by admin | Jul 8, 2026 | Business cases, Publications
About the report If you treasure it, measure it! We are thrilled to announce the launch of the 2026 edition of egta’s insight on radio and audio audience measurement. The paper offers an overview of the methodologies used to measure radio, online audio and...
