by Aurelija | Dec 12, 2024 | Business cases
Background SunExpress, a joint venture between Deutsche Lufthansa AG and Turkish Airlines, has consistently embraced new technologies to improve its marketing strategies. In partnership with RMS, one of Germany’s leading audio ad publishers, the company took a...
by Aurelija | Dec 12, 2024 | Business cases
RadioADMaker is a platform created by the German radio station Radio Gong. This platform enables anyone to create, produce, and book an audio spot within 3 minutes. It is a response to the perception clients often have that radio campaigns are difficult to create and...
by Eimear Kelly | Dec 9, 2024 | Business cases
In 2023, Cristal, a Belgian beer brand, sought to increase positive brand association and awareness by highlighting the local ingredients and green energy they use in their production. The purpose of this campaign was to appeal to younger consumers and minimizing ad...
by Eimear Kelly | Dec 9, 2024 | Business cases
Challenge: Overcoming the “Wearout Effect” Advertising often loses its impact after multiple exposures, a phenomenon known as the “wearout effect,” which reduces effectiveness. To address this, Ad Alliance developed a solution to control TV...
by admin | Dec 9, 2024 | Business cases, Publications
About the report This report, published in December 2024, explores how AI is impacting radio, audio companies, and advertising sales houses. This publication focuses on concrete case studies, showcasing how mainly radio companies but also other relevant actors are...
