About the report

This report, published in December 2024, explores how AI is impacting radio, audio companies, and advertising sales houses.

This publication focuses on concrete case studies, showcasing how mainly radio companies but also other relevant actors are leveraging AI to enhance creativity and sales. From AI tools for automated spot creation to AI DJs delivering live content, radio companies are integrating AI into their operations. Technologies like text-to-speech, voice cloning, and AI-driven content curation are helping broadcasters provide personalised audio experiences. AI is also playing a crucial role in optimising sales strategies, refining brand safety, and improving contextual targeting for advertisers.

Moreover, AI analytics are offering deeper insights into audience behaviour, enabling more accurate ad attribution and measurement of campaign performance. This publication provides a snapshot of the tools, technologies, and real-world examples illustrating AI’s transformative impact on radio. It aims to offer inspiration for broadcasters and sales houses ready to explore and embrace the AI revolution.