Flying High with AI: SunExpress and RMS Enhance Audio Advertising

by Aurelija | Dec 12, 2024 | Business cases

Background SunExpress, a joint venture between Deutsche Lufthansa AG and Turkish Airlines, has consistently embraced new technologies to improve its marketing strategies. In partnership with RMS, one of Germany’s leading audio ad publishers, the company took a...

AI-Powered Simplicity: How Radio Gong’s RadioADMaker is Transforming Audio Advertising

by Aurelija | Dec 12, 2024 | Business cases

RadioADMaker is a platform created by the German radio station Radio Gong. This platform enables anyone to create, produce, and book an audio spot within 3 minutes. It is a response to the perception clients often have that radio campaigns are difficult to create and...

Uber Eats Germany uses digital audio to drive activation and boost brand image

by Aurelija | Oct 24, 2024 | Business cases

Download the app, order your favourite food, and enjoy – that’s the Uber Eats promise. To elevate brand image and powerfully activate its target audience, the delivery service integrated audio into its media mix, alongside addressable TV, social media, and...

Chanel’s first radio advertising campaign in France

by Aurelija | Oct 24, 2024 | Business cases

Introduction Chanel, the iconic French luxury brand, launched its first-ever radio advertising campaign with Radio France Publicité. Traditionally, Chanel has been synonymous with high-end visual media like fashion films and print ads, making its radio debut both...

The Misheard Version – How Specsavers is using radio to amplify their big ideas

by Aurelija | Oct 24, 2024 | Business cases

Brand overview Specsavers is a UK-based optical retail chain known for its affordable eyeglasses, contact lenses, and hearing aids. The brand has built a reputation for high-quality service and humorous advertising. In its campaigns it strives to remove the stigma...