by Aurelija | Nov 10, 2026 | Business cases
2026 will go down as a record year for global advertising, with WARC expecting spend to grow 11.9% to $1.34 trillion. But 2027 looks tougher, with growth slowing to 8.4%. In this climate, every euro has to prove its worth, and budgets are moving towards channels where...
by Aurelija | Nov 10, 2026 | Business cases
What if advertisers could explore an audio campaign, estimate its potential delivery and hear what their brand might sound like before speaking to a sales representative? Bauer Media Slovakia’s audioMat, launched in October 2026, brings these steps together in...
by Aurelija | Oct 29, 2026 | Business cases
Rai Pubblicità, the advertising sales house of Italian public broadcaster RAI, also represents Radio Kiss Kiss, a national station and brand built around good mood and positivity. With the Kiss Kiss Way Tour, they turned the station’s connection with its listeners...
by Aurelija | Oct 28, 2026 | Business cases
Radio Gong, a Munich-based station in Germany, has built a database of local creators that puts its sales team back in the room with digital-first advertisers. Developed through creative thinking rather than big tech investment, the commercial offer wins new clients,...
by Aurelija | Sep 30, 2026 | Business cases, Collections
On the occasion of International Podcast Day, we’ve compiled Key Podcast Facts & Figures, an annual overview showcasing how the medium is evolving. Podcasts have become more than just a daily habit. They are a powerful performance tool for brands aiming to...
