Turning Belgian Weather Into a Travel Brand Opportunity With Radio

by Aurelija | Jun 17, 2026 | Business cases

February is the hardest month in the Belgian travel calendar. Booking intent drops, grey skies dominate, and converting audiences into customers becomes significantly harder. Sunweb, one of Europe’s leading online travel operators, partnered with Qmusic, one of...

Joint letter to the European Commission on the AI Act draft Guidelines

by Aurelija | Jun 17, 2026 | EU/Regulatory

DOWNLOAD LETTER Joint letter to the European Commission on the AI Act draft Guidelines egta, together with European partners representing the audio and audiovisual media community in Europe, has signed a joint letter to the European Commission on the draft Guidelines...

Samsung Galaxy Z Fold 7 – Beyond the Ad Break: Integrating Technology into Gen Z Culture

by Aurelija | May 12, 2026 | Business cases

The Galaxy Z Fold7 is Samsung’s latest foldable smartphone, built around an Ultra Camera, AI features, and a screen large enough to make it feel closer to a tablet than a phone. It is a premium device with a price tag to match, aimed at Gen Z, an audience that...

How a branded podcast turned a pharma brand into a trusted voice | Arkopharma – The power of plants By NRJ Global

by Aurelija | May 8, 2026 | Business cases

What is the most powerful way to build brand authority ? Stop advertising. Start educating. In a saturated natural health market, where 61% of French women already use plant-based products, Arkopharma faced a challenge that visibility alone could not solve. Their core...

Joint Statement – Media concerns on the Digital Omnibus: consent-related provisions increase complexity and hinder viability

by Aurelija | May 8, 2026 | EU/Regulatory

DOWNLOAD Statement Joint Statement – Media concerns on the Digital Omnibus: consent-related provisions increase complexity and hinder viability Brussels, 6 May 2026. The undersigned associations representing the media sector wish to reiterate our strong concerns about...