by Aurelija | Feb 24, 2026 | Business cases
In collaboration with neuro-marketing agency Unravel, Talpa Media has produced the scientific proof that audio does not just complement TV. It actively reactivates it, reconstructing visual brand memories in the consumer’s mind through sound. The findings carry...
by Aurelija | Feb 24, 2026 | Business cases
Considering FMCG has been one of the hardest categories to convert to audio, P4 Radio Group decided to build evidence that would change that, starting with Norway’s largest FMCG advertiser. Why FMCG P4 Radio Group is Norway’s largest commercial radio...
by Aurelija | Jan 22, 2026 | Business cases
The most powerful way to win new business? Show clients something they haven’t seen before. Media planners value radio’s reach and frequency, but winning business from brands outside your usual client roster requires a different approach. Demonstrating...
by Aurelija | Jan 22, 2026 | Business cases
When McDonald’s Belgium prepared to launch the global “Air McDo” summer campaign, they needed media partners who could make the concept feel authentic and engaging. Belgian radio stations Radio Contact (Wallonia) and Nostalgie (Flanders) won the...
by Aurelija | Jan 22, 2026 | Business cases
Securing retail budgets remains one of radio’s challenges. Retail companies tend to invest their brand-building money in TV, often relegating radio to tactical promotional spots. When Carrefour Belgium planned its 25th anniversary campaign, the budget was about...
