by Aurelija | Mar 23, 2026 | EU/Regulatory
European Broadcasting Associations’ Statement on Connected TVs & Virtual Assistants A broad coalition of European broadcasting organisations, including egta, signed a joint industry letter calling on the European Commission to consider the designation of connected...
by Aurelija | Mar 20, 2026 | Business cases
One of the recurring challenges we see in radio and audio today is not a lack of quality inventory or compelling audiences, but complexity. Audio remains too often perceived as hard to plan and to buy. Making radio and audio easier to buy is a strategic priority for...
by Aurelija | Feb 24, 2026 | Business cases
In collaboration with neuro-marketing agency Unravel, Talpa Media has produced the scientific proof that audio does not just complement TV. It actively reactivates it, reconstructing visual brand memories in the consumer’s mind through sound. The findings carry...
by Aurelija | Feb 24, 2026 | Business cases
Considering FMCG has been one of the hardest categories to convert to audio, P4 Radio Group decided to build evidence that would change that, starting with Norway’s largest FMCG advertiser. Why FMCG P4 Radio Group is Norway’s largest commercial radio...
by Aurelija | Jan 22, 2026 | Business cases
The most powerful way to win new business? Show clients something they haven’t seen before. Media planners value radio’s reach and frequency, but winning business from brands outside your usual client roster requires a different approach. Demonstrating...
