by Aurelija | Jan 22, 2026 | Business cases
When McDonald’s Belgium prepared to launch the global “Air McDo” summer campaign, they needed media partners who could make the concept feel authentic and engaging. Belgian radio stations Radio Contact (Wallonia) and Nostalgie (Flanders) won the...
by Aurelija | Jan 22, 2026 | Business cases
Securing retail budgets remains one of radio’s challenges. Retail companies tend to invest their brand-building money in TV, often relegating radio to tactical promotional spots. When Carrefour Belgium planned its 25th anniversary campaign, the budget was about...
by Aurelija | Dec 10, 2025 | Business cases
FranceTV Publicité has partnered with independent consultancy Carbone 4 to measure the climate compatibility of advertised products and, from 2026, to encourage higher-scoring products with preferential airtime across its ecosystem. This approach treats...
by Aurelija | Dec 10, 2025 | Business cases
RMB has created Blue as a single transition brand that signals a purpose-driven marketing strategy to both citizens and advertisers. From a B2C angle, it is presented to the viewers through a recognisable on-air identity and the www.bluepub.be website, and from a B2B...
by Aurelija | Nov 26, 2025 | Business cases
Did you know that audio waves can extinguish fire? When Commercial Radio & Audio (CRA) set out to prove the effectiveness of audio to marketers, they didn’t just commission research or cite industry statistics: instead, they partnered with a leading...
