by Aurelija | Oct 24, 2024 | Business cases
Introduction Chanel, the iconic French luxury brand, launched its first-ever radio advertising campaign with Radio France Publicité. Traditionally, Chanel has been synonymous with high-end visual media like fashion films and print ads, making its radio debut both...
by Aurelija | Oct 24, 2024 | Business cases
Brand overview Specsavers is a UK-based optical retail chain known for its affordable eyeglasses, contact lenses, and hearing aids. The brand has built a reputation for high-quality service and humorous advertising. In its campaigns it strives to remove the stigma...
by Aurelija | Oct 17, 2024 | Business cases
In June 2024, TV4 launched the TV4 Media Manager, a groundbreaking ad booking system designed to simplify the full advertising process for SMEs and small agencies. This new platform consolidates various advertising opportunities into a single, user-friendly interface,...
by Aurelija | Oct 1, 2024 | Opinion Pieces
About the Survey In celebration of our 50th anniversary, we conducted the CEOs & Top Executives Survey in May 2024, ahead of our CEO & Top Executives Summit in London. The survey addresses questions, offering valuable insights into the emerging trends,...
by Aurelija | Oct 1, 2024 | Opinion Pieces
Laurent Bliaut, Deputy General Director at TF1 Publicité, recently began his tenure as the President of egta, succeeding Walter Zinggl, CEO of IP Austria, to whom we extend our gratitude for his dedicated service. In an interview with our TV Research Manager, Halli...
