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ENGIE’s Radio Campaign: Scale, Trust, and Measurable Results

ENGIE’s Radio Campaign: Scale, Trust, and Measurable Results

by Aurelija | Jun 17, 2026 | Business cases

Every Friday for four weeks, listeners of bel RTL’s Positive Attitude programme heard Sandrine Corman take on a new challenge – an energy challenge. She was trying to improve her household energy score, live, with an ENGIE expert by her side, and her...
How Red Bull Used Local Radio Voices to Make a Dutch Cycling Event Belgian

How Red Bull Used Local Radio Voices to Make a Dutch Cycling Event Belgian

by Aurelija | Jun 17, 2026 | Business cases

Red Bull Vél’eau is a playful cycling race, combining funny bikes with a floating, obstacle-filled course on the water. It is inspired by the Dutch Red Bull “Stalen Ros” event, launching for the first time in Belgium. The question was how to translate the...
Turning Belgian Weather Into a Travel Brand Opportunity With Radio

Turning Belgian Weather Into a Travel Brand Opportunity With Radio

by Aurelija | Jun 17, 2026 | Business cases

February is the hardest month in the Belgian travel calendar. Booking intent drops, grey skies dominate, and converting audiences into customers becomes significantly harder. Sunweb, one of Europe’s leading online travel operators, partnered with Qmusic, one of...
Joint letter to the European Commission on the AI Act draft Guidelines

Joint letter to the European Commission on the AI Act draft Guidelines

by Aurelija | Jun 17, 2026 | EU/Regulatory

DOWNLOAD LETTER Joint letter to the European Commission on the AI Act draft Guidelines Brussels, 17 June 2026 egta, together with European partners representing the audio and audiovisual media community in Europe, has signed a joint letter to the European Commission...

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