by admin | Nov 25, 2022 | Business cases
Background information In this week’s egtabite we introduce an example of how broadcasters are partnering with social media companies in order to expand their reach and offering. In France, TF1 PUB has teamed up with Snapchat for the distribution of content from the...
by Paulina Kott | Nov 18, 2022 | Business cases
Background information In this week’s egtabite we take a closer look on new research from Nielsen published by the Audio Active Group in the US. It shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the...
by admin | Nov 11, 2022 | Business cases
Background information This week’s egtabite showcases how the Italian sales house Rai Pubblicità seamlessly integrated the brand of sanitary products Lines into a successful series – boosting the awareness of the brand while addressing gender stereotypes and...
by admin | Nov 4, 2022 | Business cases
Background information The German podcast market has high potential but remains fragmented – it has over 80,000 podcasts, and planning and measurement have so far been difficult. There is a strong focus on host-read ads, native integrations and sponsorships, which are...
by Warren O'Donnell | Nov 2, 2022 | Accessibility - resources
Following a campaign launched in 2019 by the RNIB, in 2020 a total of 12 brands launched their Christmas ad campaigns in the UK with audio description (AD). Given the growing interest in this area, the RNIB set out to evaluate if the measures taken by advertisers have...
