Stars promote sustainable second-hand fashion

Stars promote sustainable second-hand fashion

General information Sector: Direct-to-consumer Media: Linear TV, online, social media Time period: October 2021 (4 weeks) Case description Every year, Europeans get rid of 4 million tons of textiles – 80% of them are thrown away in household waste and end up...
Promoting sustainable behaviour through UN’s SDGs

Promoting sustainable behaviour through UN’s SDGs

General information Sector: Multiple Media: Linear TV, BVOD Time period: May and November 2022 (1 week, twice a year) Clients: Toyota, Nissan, Nisshin Flour Milling Inc., Seven & I Holdings Co., Ltd., Asahi Soft Drinks, Kirin, Aqua Clara, P&G, Suntory, Edion,...
Generation Audio

Generation Audio

Generation Audio In this week’s egtabite, we take a closer look at Radiocentre UK’s newest research – Generation Audio. This study examines the drivers behind continued growth in the audio landscape – for both listeners and advertisers – identifying the...