by admin | Jan 15, 2023 | Collections
General information Sector: Food & Drink Media: Linear TV, online, social media Time period: February – June 2022 Case description Since 2015, McDonald’s has offered children’s books in its Happy Meals, making it a key player in the distribution...
by admin | Jan 15, 2023 | Collections
General information Sector: FMCG Media: Linear TV, online, influencer Time period: from 2019 to 2021 (during 3 seasons of TV docu-reality Il Collegio) Case description The feminine hygiene brand Lines wanted to reach the younger audience to boost brand awareness...
by admin | Jan 15, 2023 | Collections
General information Sector: Automotive Media: Linear TV, VOD Time period: January – February 2022 (9 weeks) Case description The programme Sergio Over De Grens follows renowned three-Michelin-star chef Sergio Herman on his journey around the world, to discover...
by admin | Jan 13, 2023 | Business cases
We kick off our 2023 radio egtabites with an initiative from a French radio company that made the most of the FIFA World Cup 2022 in Qatar by pulling in fans and listeners across platforms, scoring impressive results for their digital extensions. RMC (French talk,...
by Katka Borovska | Jan 12, 2023 | Collections
Case description The joint initiative “Werbewunder Radio” (The miracle of advertising on radio) is a cooperation between ORF-Enterprise, RMS Radio Marketing Service, Marx Tonkombinat Arbeitergasse (sound studio) and the Creativ Club Austria whose aim is to strengthen...