by Katka Borovska | Jan 10, 2023 | Collections
General information Sector: Energy Media: Radio, Social media Time period: Summer 2020, February 2022 Case description Bolt is the first green energy platform that aims to make the Belgian power grid sustainable. Via Bolt, people can buy their energy directly from...
by admin | Jan 6, 2023 | Business cases
Background information In this week’s egtabite we introduce Publitalia ‘80’s Connected TV (CTV) advertising offer. We also dig deeper into how the sales house deploys attribution models to prove campaign effectiveness down to drive-to-store level data. Publitalia ‘80,...
by admin | Jan 2, 2023 | Publications
About the publication Discover inspiring examples of collaboration between advertisers, agencies, and the creative departments of TV sales houses from various markets, across Europe and beyond. The collection explores creativity and collaboration, and highlights...
