by Warren O'Donnell | May 30, 2023 | Accessibility - cases
Baileys believes that treating is for everyone. After all, in a world that’s often serious and unpredictable, they provide us with impulsive moments of pleasure. But Baileys realised that their content is not so delicious, if you are blind or visually impaired and...
by Warren O'Donnell | May 25, 2023 | Accessibility - cases
Well-loved by ITV’s audience and reaching millions of viewers every weekday, Loose Women has made its mark by providing a platform for women of all walks of life to discuss issues that are important to them. It is not just a talk show, but a vibrant celebration of...
by Warren O'Donnell | May 22, 2023 | Accessibility - resources
“It’s time to embrace inclusion as a sublime differentiator that elevates your work”. — Josh Loebner, Global Head of Inclusive Design, Wunderman Thompson, March 2023 Accessibility is a long word, and in an industry that loves truncating titles – KFC,...
by Katka Borovska | May 19, 2023 | Business cases
About Audify, a Dutch marketing organisation representing all leading broadcasters and sales houses, conducted research into the attribution of radio on the mental availability of the Douwe Egberts brand. The research was carried out in collaboration with Havas Media...
by Warren O'Donnell | May 17, 2023 | Accessibility - cases
SevenOne Media (ProSieben) in Germany set out to explore the feasibility of providing audio description (AD) services on linear TV to make content accessible to those with vision impairments. The German media company encountered a technical challenge: a lack of free...
