by Warren O'Donnell | May 12, 2023 | Accessibility - cases
Television is a beloved form of entertainment that transport us to new worlds and shape contemporary pop culture. In recent years, international content in foreign languages has grown in popularity. To fully experience the emotions conveyed in these shows, it is...
by Warren O'Donnell | May 11, 2023 | Accessibility - cases
McDonald’s has taken steps to promote inclusivity and raise awareness of hearing impairment, deafness and sign language in a recent video campaign by collaborating with agency, Nord DDB, and Finnish deaf rapper, Signmark. The brand translated its popular...
by Warren O'Donnell | May 11, 2023 | Accessibility - cases
Subtitles are an effective way to make audio-visual content accessible to those with hearing impairments, but for many deaf people, sign language interpretation is the preferred option and is considered to be more accessible than text-based captions. This is...
by Warren O'Donnell | May 11, 2023 | Accessibility - cases
Clearcast, owned by UK commercial broadcasters, ITV, Channel 4, Sky and Warner Media, is the clearance body in position to ensure that advertising is not misleading, harmful or offensive and that it conforms to the UK Codes of Advertising. UK advertisers face...
by Warren O'Donnell | May 11, 2023 | Accessibility - cases
4 Sales, the commercial arm of UK public broadcaster Channel 4, joined forces with the Royal National Institute of Blind People (RNIB) and several major brands, such as Airbnb, BT Broadband, Experian, P&G brands Gillette and Oral B, and Virgin Media, to create a...
