by Eimear Kelly | May 22, 2025 | Business cases
SPA Reine’s Eco-Pack campaign with Ads & Data sets a new benchmark in media innovation by combining linear TV with Addressable TV (Smart AD) to deliver incremental reach and optimize frequency. In a still water category under growing pressure from tap water...
by Eimear Kelly | May 22, 2025 | Business cases
Frequency Optimization in Connected TV Advertising Atresmedia Publicidad has introduced the Frequency Optimizer, a new technology solution aimed at improving the effectiveness and efficiency of advertising in connected television (CTV). The system utilizes HbbTV...
by Aurelija | May 22, 2025 | Business cases
In today’s multi-faceted marketing landscape, traditional platforms like radio continue to prove their worth by delivering high levels of audience engagement and brand recall. One of South Africa’s leading commercial radio stations, East Coast Radio (ECR), has built a...
by Aurelija | May 22, 2025 | Business cases
The East Coast Radio Summer Body Bootcamp demonstrates how radio creates genuine brand connections, inspires action and delivers measurable marketing results. Growing from 150 participants in 2019 to a sold-out crowd of 450 in 2024, the Bootcamp showcases...
