by Warren O'Donnell | Sep 26, 2023 | Accessibility - resources
P&G’s Global Accessibility Team presents an Introduction to Digital Accessibility Paul Gallagher, Global Accessibility Lead at Procter & Gamble gives an overview of the work P&G have done on digital accessibility: what is digital accessibility and...
by Warren O'Donnell | Sep 25, 2023 | Accessibility - cases
To mark International Day of the Deaf on 23rd September, M6 Publicité stepped up its commitment to inclusion and accessibility by announcing the launch of its subtitling service on linear TV. The initiative aims to ensure that more TV ads are broadcast with subtitles...
by Iris Weissbuch | Sep 18, 2023 | Business cases
The background Atmedia’s campaign was inspired by the 105th edition of the Giro d’Italia, which kicked off in Budapest, Hungary. To mark the occasion, Atmedia’s Radio 1 organised its first Grand Bike Challenge as part of the morning show, Balázsék. The...
by Iris Weissbuch | Sep 18, 2023 | Business cases
Background information In this business case, we bring to light the inspirational path that Austrian public radio station, FM4, and Lindner have taken in order to raise awareness and create a positive youthful brand image within the more conservative sector of...
by admin | Sep 14, 2023 | Business cases
Attention, the precious commodity In an age marked by constant information overload and digital distractions, attention has emerged as a valuable currency in the media industry. While attention is a prominent metric for measuring the success of advertising campaigns,...
