by Warren O'Donnell | Jul 18, 2024 | Accessibility - cases, Business cases
The most accessible games yet Channel 4 announced that all advertising on its network during the Paris 2024 Paralympic Games will carry subtitles. This enhances Channel 4’s commitment to making its coverage of the Games the most accessible yet. The commitment builds...
by Warren O'Donnell | Jul 18, 2024 | Accessibility - cases, Business cases
FTP: Reinforcing its commitment to social inclusion According to the World Health Organization (WHO), almost 200 million people in the wider European region experience some degree of hearing loss. This is a significant health issue around the globe, and France is no...
by Warren O'Donnell | Jul 5, 2024 | EU/Regulatory
State of play on the enforcement of the DMA for the media industry Since the DMA’s entry into force, the undersigned media associations of broadcasters, publishers, and sales houses, have become aware of concerns to the media sector that we believe should be flagged...
by Warren O'Donnell | Mar 29, 2024 | Accessibility - cases
Background More than 60 million people in the US live with a disability, yet products and experiences are still not designed with this community in mind. Degree Inclusive packaging and inclusive advertising ensure that people with disabilities have an equal playing...
by Warren O'Donnell | Nov 15, 2023 | Accessibility - resources
ISBA and Flock have jointly introduced REFRAME, a guide designed to assist marketers in seamlessly integrating accessibility into their advertising campaigns. The guide’s overarching goal is to inspire all advertisers to prioritize accessibility in their briefs,...
