by Warren O'Donnell | Nov 15, 2023 | Accessibility - resources
P&G teamed up with the Royal National Institute for the Blind in the UK to conduct new research into how to ensure content is accessible to blind and partially-sighted consumers. The research aimed to identify key insights and guidelines for activation. From low...
by Warren O'Donnell | Oct 26, 2023 | Accessibility - cases
Procter & Gamble broadcast a TV commercial with audio description in Switzerland for the very first time. The Gillette commercial is just the beginning of accessible TV advertising in Switzerland. The audio description function, which has been used in feature...
by Warren O'Donnell | Oct 20, 2023 | Accessibility - cases
Imagine living in a world where your language goes unheard. For roughly 30,000 Greeks, this is their daily reality. Simple tasks, like navigating public services, become arduous due to the absence of support for Greek Sign Language. Recognising this challenge,...
by Warren O'Donnell | Sep 26, 2023 | Accessibility - resources
P&G’s Global Accessibility Team presents an Introduction to Digital Accessibility Paul Gallagher, Global Accessibility Lead at Procter & Gamble gives an overview of the work P&G have done on digital accessibility: what is digital accessibility and...
by Warren O'Donnell | Sep 25, 2023 | Accessibility - cases
To mark International Day of the Deaf on 23rd September, M6 Publicité stepped up its commitment to inclusion and accessibility by announcing the launch of its subtitling service on linear TV. The initiative aims to ensure that more TV ads are broadcast with subtitles...
