by Warren O'Donnell | May 11, 2023 | Accessibility - cases
Clearcast, owned by UK commercial broadcasters, ITV, Channel 4, Sky and Warner Media, is the clearance body in position to ensure that advertising is not misleading, harmful or offensive and that it conforms to the UK Codes of Advertising. UK advertisers face...
by Warren O'Donnell | May 11, 2023 | Accessibility - cases
4 Sales, the commercial arm of UK public broadcaster Channel 4, joined forces with the Royal National Institute of Blind People (RNIB) and several major brands, such as Airbnb, BT Broadband, Experian, P&G brands Gillette and Oral B, and Virgin Media, to create a...
by Warren O'Donnell | Nov 2, 2022 | Accessibility - resources
Following a campaign launched in 2019 by the RNIB, in 2020 a total of 12 brands launched their Christmas ad campaigns in the UK with audio description (AD). Given the growing interest in this area, the RNIB set out to evaluate if the measures taken by advertisers have...
by Warren O'Donnell | Jun 26, 2022 | Accessibility - resources, Publications
egta aims to raise awareness amongst its members around advertisers’ new accessibility objectives and to make sure that members are ready to take on the associated challenges. egta launched a survey in March 2022 and conducted interviews with those members who are...
by Warren O'Donnell | Dec 3, 2021 | Accessibility - resources
To mark the United Nations World Day of Disabled Persons on 3 December 2021, the advertising industry in France published a ‘Guide to Best Practice for Audio Description on Television Advertisements’, drawn up in consultation with organisations...
