egta aims to raise awareness amongst its members around advertisers’ new accessibility objectives and to make sure that members are ready to take on the associated challenges. egta launched a survey in March 2022 and conducted interviews with those members who are already able to deliver access services. The aim was to better understand the steps taken and challenges faced when deciding to put these features in place, not just for TV content and programming but for TV advertising too. This report brings together the findings from the survey and interviews, and aims to serve as a guide for TV companies wishing to develop their own access services.
egta Snapshot: A practical guide to access services in TV advertising
