nju mobile team up with Ogilvy to deliver a truly inclusive and accessible campaign

by Warren O'Donnell | Jul 11, 2023 | Accessibility - cases

Background Traditionally, telecommunication contracts have been lengthy and filled with legal jargon that can be difficult for many people to comprehend. nju mobile recognised and aimed to address this challenge by transforming their contracts into a more accessible...

Dove US: What do your hands mean to you?

by Warren O'Donnell | Jun 12, 2023 | Accessibility - cases

Background Unilever is committed to increasing diversity and promoting more inclusive representation of people through its advertising. Dove’s Advanced Care Hand Wash campaign does just that & is an important step in its #unstereotype commitment. To launch Dove’s...

Dirt is Good: Inclusive sonic branding accessible to deaf and hearing-diverse

by Warren O'Donnell | Jun 12, 2023 | Accessibility - cases

Background Unilever’s Unstereotype commitment aims to eradicate stereotypes by embedding inclusion and stories of diverse, underrepresented audiences in all marketing communications. To champion this commitment, the world’s largest laundry brand, Dirt Is Good...

Baileys (Diageo) teams up with RNIB and Meta to create delicious alt text and image descriptions

by Warren O'Donnell | May 30, 2023 | Accessibility - cases

Baileys believes that treating is for everyone. After all, in a world that’s often serious and unpredictable, they provide us with impulsive moments of pleasure. But Baileys realised that their content is not so delicious, if you are blind or visually impaired and...

ITV launches silent ad break with captions and sign language as part of Deaf Awareness Week

by Warren O'Donnell | May 25, 2023 | Accessibility - cases

Well-loved by ITV’s audience and reaching millions of viewers every weekday, Loose Women has made its mark by providing a platform for women of all walks of life to discuss issues that are important to them. It is not just a talk show, but a vibrant celebration of...