by admin | Sep 30, 2025 | Business cases
On the occasion of International Podcast Day, we’ve compiled Key Podcast Facts & Figures, an annual overview showcasing how the medium is evolving. Podcasts have become more than just a daily habit. They are a powerful performance tool for brands aiming to...
by Clément MAERTENS | Sep 11, 2025 | Business cases
Young people spend around six hours a day on their smartphones, a behaviour that many find worrying – including Belgian entrepreneur Sebastien Haas, founder of the start-up Balnz (pronounced balance). He set out to find solutions to reduce screen addiction, and came...
by Eimear Kelly | Sep 11, 2025 | Business cases
In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual...
