World TV Day 2023: Championing greater ad accessibility

by admin | Nov 28, 2023 | Accessibility - cases

World TV Day Established in 1996 by the United Nations, 21 November marks World TV Day (WTVD). Every year, egta joins forces with industry partners to promote and celebrate the power of TV through a dedicated 30-sec TV spot. Each year, the WTVD spot focuses on one of...

Pulling off a great summer campaign with Power Hit Radio and Telia

by Iris Weissbuch | Nov 21, 2023 | Business cases

Background information Lithuanian radio station Power Hit Radio, part of TV3 media’s portfolio, collaborated with the telecommunications company Telia for a special summer campaign. A Telia 5G branded camper van served as a radio studio on wheels touring nine cities...

Media Central Supporting the Irish Women’s football National team with SKY and Cadbury

by Iris Weissbuch | Nov 21, 2023 | Business cases

Background information An Irish leading media sales house, Media Central, orchestrated a complex support campaign dedicated to the Irish Women’s football National team, during the World Cup of 2023. The sales house teamed up with the broadcaster and telecommunications...

RMB’s Slice: where innovation and exploration fuel the next-level branded content

by Iris Weissbuch | Nov 20, 2023 | Business cases

Background information RMB, the Belgian media sales house, is dedicated to transforming its business to make it more resilient with a focus on innovation, exploration, and sustainability. Nevertheless, they feel under pressure from the new players in the market. As a...

Reframing Accessible Advertising – Flock and ISBA Launch Accessibility Toolkit

by Warren O'Donnell | Nov 15, 2023 | Accessibility - resources

ISBA and Flock have jointly introduced REFRAME, a guide designed to assist marketers in seamlessly integrating accessibility into their advertising campaigns. The guide’s overarching goal is to inspire all advertisers to prioritize accessibility in their briefs,...