by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces
Channel 4 was created to represent unheard voices within the UK, so it’s only natural that we want to ensure our content is as accessible and inclusive as possible. As of 2024, 100% of our programming content is enabled for closed caption subtitles. For our...
by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces
In this interview, Marianne Siproudhis, Chief Executive Office at FranceTV Publicité discusses the company’s committment to greater accessibility in advertising in the context of the Paralympic Games. egta: Why has FranceTV Publicité decided to embrace...
by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces
egta spoke to Velimira Petrova, Sales Director, bTV Media Group to discuss bTV’s strategy to advance accessibility in advertisisng across their portfolio. egta: Why has bTV decided to embrace accessibility? Are you seeing changes in your local market? Velimira...
by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces
egta spoke to Sarah Sorrenson, Global Head of Media, Diageo to explore how Diageo embraces ad accessibility in their campaigns and across their assets. At Diageo, we are committed to nurturing the most inclusive and diverse culture, as well as shaping market-leading...
by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces
egta spoke to Josh Loebner, Global Head of Inclusive Design at VML on industry progress and how WPP’s efforts to unlock new opportunities linked to accessibility through technical and business innovation. egta: How has the industry’s approach to accessible...
by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces
egta spoke to Taide Guajardo, Chief Brand Officer Europe at P&G on the evolution of the conversation around accessible advertising, recent progress and the critical next steps needed to remove barriers to advertising to ensure that ads truly reach and can be...
