by admin | May 30, 2022 | Collections
General information Sector: Public service Media: Linear TV Time period: Autumn 2021 Case description Road safety is an important social issue for Quebecers and one that fits very well with the public service nature of CBC/Radio-Canada. This context was taken into...
by admin | May 27, 2022 | Business cases
Background information This week’s egtabite puts the spotlight on RTL AdConnect’s latest research on how to advertise better in an evolving Total Video World. Aptly named The New Life of The Living Room, the study is a collaboration between smartclip and...
by admin | May 20, 2022 | Business cases
Background information In this week’s egtabite we spotlight an example of a brilliant long-term collaboration between KFC and Bauer Media Audio UK. As the headline sponsor of a popular afternoon show, KFC was at the forefront of their customers’ mind, especially for...
by admin | May 13, 2022 | Business cases
Background information In this week’s egtabite, we focus on the issues of inclusion and accessibility, taking a closer look at how TV advertising can be made accessible to the blind or visually-impaired through the provision of audio description (AD) services. By...
by Katka Borovska | May 12, 2022 | Collections
General information Sector: Media Media: Radio, VOD Time period: 2021 Case description Strim is a Norwegian streaming service that has established itself in its local market as a provider that gathers TV channels and streaming services in one place, making it easier...
