by Katka Borovska | Jun 16, 2023 | Business cases
In this week’s egtabite, we take a closer look at an innovative in-car solution that unifies the radio experience in the car and future-proofs radio’s position on the dashboard. The car industry is rolling out bigger and better-connected digital dash displays. The...
by Katka Borovska | May 19, 2023 | Business cases
About Audify, a Dutch marketing organisation representing all leading broadcasters and sales houses, conducted research into the attribution of radio on the mental availability of the Douwe Egberts brand. The research was carried out in collaboration with Havas Media...
by Katka Borovska | May 5, 2023 | Business cases
About Many European broadcasters have been slow to embrace podcasting. In today’s egtabite, we take a look at data that shows why radio broadcasters should give podcasting an even bigger push. New research by Sounds Profitable proves that podcasting enhances a TV or...
by Katka Borovska | Jan 12, 2023 | Collections
Case description The joint initiative “Werbewunder Radio” (The miracle of advertising on radio) is a cooperation between ORF-Enterprise, RMS Radio Marketing Service, Marx Tonkombinat Arbeitergasse (sound studio) and the Creativ Club Austria whose aim is to strengthen...
by Katka Borovska | Jan 10, 2023 | Collections
General information Sector: Energy Media: Radio, Social media Time period: Summer 2020, February 2022 Case description Bolt is the first green energy platform that aims to make the Belgian power grid sustainable. Via Bolt, people can buy their energy directly from...
