by Katka Borovska | Nov 9, 2021 | Business cases
About To mark International Breast Cancer Awareness Month, Ogilvy Social.Lab, NRJ Belgium and Pink Ribbon Belgium launched an original campaign to teach essential hand movements that every woman should know, using the tip of her fingers: how to perform a...
by Katka Borovska | Oct 22, 2021 | Business cases
Q-Beach House – the perfect space for brands Every summer, Qmusic returns to the seaside town of Ostend to broadcast live from the Q-Beach House, featuring live performances and music events from the sunny terraces. The Qmusic listeners were invited to visit the...
by Katka Borovska | Oct 8, 2021 | Business cases
The background The concept was put together in collaboration with Native (part of Havas Media) and revolves around the popular radio programme NRJ Radio Stream – broadcast on NRJ, Monday to Friday from 9pm until midnight, and hosted by the popular radio...
by Katka Borovska | Sep 24, 2021 | Business cases
Who are Gen Z? Definitions of Gen Z vary but they are most commonly identified as those born between the late 1990s and the early 2000s, also often referred to as “Zoomers”. Gen Z were “born connected” – these digital natives began their lives in the internet...
by Katka Borovska | Sep 10, 2021 | Business cases
About In order to compete with online media and to help make the case for radio advertising’s effectiveness, it is essential for radio to be able to prove the positive impact it has on driving web traffic. Without proof of the “lift” radio contributes to marketing...
