by Katka Borovska | Jun 30, 2021 | Collections
General information Sector: FMCG Media: Radio, online audio, social media, kronehit’s website, livestream on microsite, brand ambassadors Time period: April-June 2021 Case description In 2021, the famous chocolate brand Milka wanted to celebrate its birthday and 120...
by Katka Borovska | Jun 18, 2021 | Business cases
About In a pioneering move European commercial radio broadcaster, Bauer Media Audio is reinventing radio for music-lovers. UK Radio stations Scala Radio, Jazz FM, Planet Rock and Kerrang! Radio are enriching and extending the live radio experience by launching premium...
by Katka Borovska | Jun 4, 2021 | Business cases
The background UCOOK is a meal kit delivery service that allows customers to order and receive weekly chef-designed meal kits. UCOOK is an established brand in South Africa, especially in bigger cities like Cape Town and Johannesburg. The brand wanted to establish its...
by Katka Borovska | May 21, 2021 | Business cases
About Radio is traditionally used for activation campaigns that bring short term uplifts in sales. But radio can help brands create mental availability, through high reach and continuity, and affect purchase probabilities, i.e. impacting the underlying consumer habits...
by Katka Borovska | May 12, 2021 | Collections
General information Sector: Services Media: TV, radio, online Time period: 2019 – 2020 Case description A Car-Pass is a document that shows the milage history of a vehicle and it has to be provided during the sale of any second-hand car in Belgium. With the Car-Pass,...
