by Katka Borovska | Jan 10, 2022 | Collections
Case description Avon – a multinational cosmetics, skin care, fragrance and personal care company – was one of the sponsors of The Voice on bTV in Bulgaria. In order to reach additional audiences, bTV decided to add radio into the media mix, on top of TV and...
by Katka Borovska | Dec 12, 2021 | Collections
General information Sector: Insurance Media: Radio, OOH Time period: 2021 Case description In the UK, over 2,220 teens of driving age died, or were seriously injured, on the roads in 2020, seven times more than teen deaths due to drugs abuse. 71% of fatal crashes...
by Katka Borovska | Dec 12, 2021 | Collections
General information Sector: Cosmetics Media: Radio, Podcast Time period: 2021 Case description Lancôme and Radio Monte Carlo created together SKIN STORIES, a podcast dedicated to secrets and innovation around skin and skincare, led by renowned dermatologists and...
by Katka Borovska | Dec 12, 2021 | Collections
General information Sector: D2C Media: Radio, digital and digital audio Time period: 2021 Case description InspectaCar (a used car dealership) wanted to drive leads and awareness through an integrated audio campaign. The client’s objectives were to achieve measurable...
by Katka Borovska | Dec 3, 2021 | Business cases
About In 2017, the IAB and PwC found most podcasting ad revenues came from direct response marketers. Only 27% came from brand advertisers. Over the next five years, brand advertising in podcasts has grown twice as fast as direct response. As of 2020, brand marketer...
