by Katka Borovska | Dec 12, 2022 | Collections
General information Sector: Tourism Media: Radio, digital, TV Time period: 2022 Case description The Italian cruise line Costa Crociere has a long history of luxury travels dating back to year 1854. Following a standstill in operations in 2020 and 2021 due to the...
by Katka Borovska | May 12, 2022 | Collections
General information Sector: Media Media: Radio, VOD Time period: 2021 Case description Strim is a Norwegian streaming service that has established itself in its local market as a provider that gathers TV channels and streaming services in one place, making it easier...
by Katka Borovska | Feb 12, 2022 | Collections
General information Sector: Electronics Media: Radio, podcast, digital Time period: March – May 2021 and December 2021 – February 2022 Case description Fujifilm wanted to position itself as a high-tech brand for medical imaging instruments. Atresmedia, therefore,...
by Katka Borovska | Jan 12, 2022 | Collections
General information Sector: Retail/FMCG Media: Radio, TV, online Time period: November – December 2021 Case description Major European retailer, Lidl, wanted to promote and increase awareness of its Deluxe product range, drive in-store traffic and convince...
by Katka Borovska | Jan 11, 2022 | Collections
General information Sector: D2C Media: Radio, social media, online Time period: 2021 Case description In the height of the pandemic, with all parties and in-person celebrations cancelled, e-cards were more popular than ever. In a heavily saturated market thortful.com...
