RTL Germany’s addressable TV innovation: dynamic creative ads for REWE Group’s individual regional retailer marketing

by admin | Nov 28, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Germany Company: RTL germany / Ad Alliance Client:  REWE Group Sector:  Retail/FMCG Time Period:  Live since July 2023 Media: Addressable TV  Campaign objectives: Image & Sales. REWE is changing its...

Ads & Data Uses TV, BVOD, and Smart AD Formats to Refresh Cristal’s Appeal Among Younger Audiences

by admin | Nov 28, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Belgium Company: Ads & Data Client:  Alken-Maes, Cristal Sector:  Alcoholic beverages Time Period:   Wave1: 5 weeks mid-May to mid-June 2023 Wave 2: 5 weeks from end of June to end of July 2023 Media:...

Uber and LOS40 Music Awards Santander 2024—A Celebration of Music and Resilience

by Eimear Kelly | Nov 21, 2024 | Business cases

LOS40, Spain’s most popular music radio station under the PRISA media group, hosts an annual awards ceremony to celebrate the best in national and international music. The 2024 edition of the “LOS40 Music Awards Santander,” held on November 8th in...

Turning Procrastination into Celebration – Qmusic and GAMMA’s Day of Delayed Labour

by Eimear Kelly | Nov 21, 2024 | Business cases

In spring 2024, Belgian radio station Qmusic, in partnership with DIY retailer GAMMA, launched a creative and engaging competition called the “Day of Delayed Labour.” The campaign was designed to encourage listener participation and celebrate GAMMA’s 45th...

RTÉ and Baileys’ Gamified Eurovision Sponsorship

by Eimear Kelly | Nov 15, 2024 | Business cases

Baileys partnered with RTÉ to leverage Eurovision’s massive appeal, aiming to foster brand awareness and connect with Ireland’s diverse and growing Eurovision audience. Baileys’ goals included positioning itself as an inclusive, celebratory brand, growing market...