Kagiso Media and NextGen Neuro – Neuromarketing techniques to gain insights into customers’ buying decisions

by Iris Weissbuch | Apr 25, 2024 | Business cases

Background information Following a common understanding that emotional engagement is becoming a more important metric to advertisers, South African sales house – Kagiso Media created NextGen Neuro. Neuro science offers the opportunity to unpack real emotional...

iligo and Listen & Feel #2 – The study on the importance of sonic signatures in building brand identity with audio

by Iris Weissbuch | Apr 25, 2024 | Business cases

Background information Listen & Feel is a two editions research focused on the power of audio. In 2021, the first edition tackled the measurement of the emotional impact of audio ads. The second addition, that took place between March 29th and April 9th 2023,...

New Attention Research from French TV trade body SNPTV

by Aurelija | Apr 18, 2024 | Business cases

SNPTV, the trade body representing TV sales houses in France, embarked on a journey to unravel the mysteries of audience attention within the ever-evolving landscape of TV and video advertising. In an era marked by unprecedented fragmentation in media consumption,...

‘Dagelijkse Kost’: Shaping Culinary Experience and Advertising Landscape in Flanders

by Aurelija | Apr 18, 2024 | Business cases

Seeking to adapt to evolving media consumption habits and strengthen its brand ‘Dagelijkse Kost,’ (Daily Meal), a beloved cooking show in Flanders, on public service VRT, has introduced an interactive mobile application. This strategic business move not...

egta Snapshot: The Age of AI: Implications & Early Opportunities

by admin | Apr 15, 2024 | Publications

About the report The rapid acceleration of AI development has sparked both excitement and uncertainty across the media and advertising landscapes. We’re thrilled to release our latest snapshot – The Age of AI: Implications & Early Opportunities. This...