by Iris Weissbuch | Dec 21, 2023 | Business cases
Background information Côte d’Or, the renowned Belgian brand, marked its 140th anniversary in 2023 with a vibrant radio advertising campaign. Seeking to commemorate this historic milestone, the brand collaborated with Nostalgie radio station, aligning perfectly...
by Iris Weissbuch | Dec 21, 2023 | Business cases
Background information In an era dominated by digital interactions, Douwe Egberts and DPG Media Advertising took a bold step to encourage genuine conversations. The coffee brand, known for its commitment to fostering real connections, collaborated with DPG Media for...
by Iris Weissbuch | Dec 21, 2023 | Business cases
Background information In celebration of the 100th edition of the Brussels Motor Show (BMS) in 2023, Febiac, the Belgian and Luxembourg Automobile and Cycle Federation, collaborated with DPG’s Integreate to orchestrate two dynamic campaigns with Q music and...
by Aurelija | Dec 15, 2023 | Business cases
In a captivating presentation at the Future of TV Advertising Global in London on December 5, ITV and Captify showcased their innovative approach to advertising by focusing on consumer emotions. The presentation, titled “Leveraging data and moments that shift...
by Aurelija | Dec 12, 2023 | Business cases
On 29 September 2023, RMB organised the first ‘Blue Pitch Day’, proactively taking the initiative to encourage collaboration for a sustainable future involving content creators, advertisers and media partners. The initiative is part of the RMB...
