by admin | Apr 29, 2022 | Business cases
Background information In this week’s egtabite we look under the hood of ThinkTV Australia’s latest product, the Media Engine. The free planning tool empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. “Great results...
by admin | Apr 22, 2022 | Business cases
Background information In this week’s egtabite we take a look at new pre-campaign testing tool by RMS Germany that allows clients to optimise their audio and OOH campaigns. It proves that audio and OOH are a perfect match for delivering outstanding campaign results....
by admin | Apr 15, 2022 | Business cases
Background information This week’s egtabite puts the spotlight on an innovative new offering, launched by French sales house FranceTV Publicité to revolutionise the shopping experience and support the development of e-commerce: Time To Shop. The Time to Shop offering...
by admin | Apr 8, 2022 | Business cases
Background information Sustainability is a hugely significant topic that will define marketing in the years ahead. For consumers, the issue is highly important and brand commitments to sustainability are well received. In this week’s egtabite we showcase a B2B...
by admin | Apr 3, 2022 | Publications
About the report Eager to explore which business approaches TV companies are taking when it comes to monetising broadcaster video content on YouTube? Based on an egta survey in January 2022, the publication explores various YouTube business strategies for TV...
