by Katka Borovska | Sep 24, 2021 | Business cases
Who are Gen Z? Definitions of Gen Z vary but they are most commonly identified as those born between the late 1990s and the early 2000s, also often referred to as “Zoomers”. Gen Z were “born connected” – these digital natives began their lives in the internet...
by Paulina Kott | Sep 17, 2021 | Business cases
Background information In this week’s egtabite we look to Belgium, where all Belgian broadcasters and telco operators have joined forces to introduce a revised advertising model for recorded content and catch-up TV. Following the implementation of the new model,...
by Katka Borovska | Sep 10, 2021 | Business cases
About In order to compete with online media and to help make the case for radio advertising’s effectiveness, it is essential for radio to be able to prove the positive impact it has on driving web traffic. Without proof of the “lift” radio contributes to marketing...
by Iris Weissbuch | Sep 3, 2021 | Business cases
Background information In this first egtabite after the summer holiday, we step into the metaverse. In July, UK’s ITV launched a brand new, high-octane, Saturday night game show called The Void. Alongside the new show, which studio prides itself of an enormous water...
