by Paulina Kott | Mar 10, 2025 | Publications
About the report 2025 edition egta is pleased to present the 2025 edition of egta’s Insight on Multiplatform TV Measurement, a comprehensive update on trends, best practices, and key advancements in audience measurement worldwide. This extensive publication offers...
by Paulina Kott | Nov 18, 2022 | Business cases
Background information In this week’s egtabite we take a closer look on new research from Nielsen published by the Audio Active Group in the US. It shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the...
by Paulina Kott | Nov 26, 2021 | Business cases
Background information In this week’s egtabite we put the spotlight on The Global TV Group’s latest initiatives and highlight how sales houses and TV companies can take advantage of the Group’s plentiful resources when promoting TV as an advertising medium. For...
by Paulina Kott | Sep 17, 2021 | Business cases
Background information In this week’s egtabite we look to Belgium, where all Belgian broadcasters and telco operators have joined forces to introduce a revised advertising model for recorded content and catch-up TV. Following the implementation of the new model,...
