by Paulina Kott | Jun 21, 2023 | Publications
About the report 2023 edition This extensive report provides an overview of best practices and key developments in TV measurement around the world, serving as an update to our previously published Advances in Hybrid Television Audience Measurement from June 2021. This...
by Paulina Kott | Nov 18, 2022 | Business cases
Background information In this week’s egtabite we take a closer look on new research from Nielsen published by the Audio Active Group in the US. It shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the...
by Paulina Kott | Nov 26, 2021 | Business cases
Background information In this week’s egtabite we put the spotlight on The Global TV Group’s latest initiatives and highlight how sales houses and TV companies can take advantage of the Group’s plentiful resources when promoting TV as an advertising medium. For...
by Paulina Kott | Sep 17, 2021 | Business cases
Background information In this week’s egtabite we look to Belgium, where all Belgian broadcasters and telco operators have joined forces to introduce a revised advertising model for recorded content and catch-up TV. Following the implementation of the new model,...
