About the report

2025 edition

egta is pleased to present the 2025 edition of egta’s Insight on Multiplatform TV Measurement, a comprehensive update on trends, best practices, and key advancements in audience measurement worldwide.

This extensive publication offers valuable insights into:

• The evolution of audience measurement from traditional TV to today’s fragmented, cross-platform medialandscape
• The role of regulation, including the European Media Freedom Act, for audience measurement
• An overview of measurement solutions across 25 markets with detailed info on the scope, methods and currencies
• Key industry collaborations such as CFlight and WFA’s initiatives

Download the publication now to explore discover the latest developments in Multiplatform TV measurement.