by Aurelija | Nov 10, 2026 | Business cases
2026 will go down as a record year for global advertising, with WARC expecting spend to grow 11.9% to $1.34 trillion. But 2027 looks tougher, with growth slowing to 8.4%. In this climate, every euro has to prove its worth, and budgets are moving towards channels where...
by Aurelija | Nov 10, 2026 | Business cases
What if advertisers could explore an audio campaign, estimate its potential delivery and hear what their brand might sound like before speaking to a sales representative? Bauer Media Slovakia’s audioMat, launched in October 2026, brings these steps together in...
