by Aurelija | Oct 27, 2023 | Business cases
Vevo, the music video network, and UK broadcaster Channel 4 have issued the findings of a joint study, “Retaining Trust and Quality in a Sea of Content”. The survey involved 1000 British consumers aged 16-40 who regularly consume video content. The prime...
by Aurelija | Oct 26, 2023 | Business cases
On October 16, 2023, M6 Publicité unveiled Cé6lia (pronounced Cécilia), a groundbreaking intelligent assistant designed to cater to all inquiries about the M6 Group and its advertising solutions. This innovative addition to their digital ecosystem is set to transform...
by Warren O'Donnell | Oct 26, 2023 | Accessibility - cases
Procter & Gamble broadcast a TV commercial with audio description in Switzerland for the very first time. The Gillette commercial is just the beginning of accessible TV advertising in Switzerland. The audio description function, which has been used in feature...
by Iris Weissbuch | Oct 26, 2023 | Business cases
Background information In this business case study, we discuss IMS’s TV and radio campaign for Unilever that tapped into the complementarity of these two mass media. Following the launch of a radio audience measurement by Kantar Media in...
by Warren O'Donnell | Oct 20, 2023 | Accessibility - cases
Imagine living in a world where your language goes unheard. For roughly 30,000 Greeks, this is their daily reality. Simple tasks, like navigating public services, become arduous due to the absence of support for Greek Sign Language. Recognising this challenge,...
