by Iris Weissbuch | Oct 17, 2023 | Business cases
Background For two weeks in August 2023, NRJ Global organized an epic Summer tour, made up of “NRJ Villages” all around the French coast. NRJ partnered with several brands including Basic-Fit, O2, La Poste Mobile, insurance MAAF as well as non-profit organisation...
by Iris Weissbuch | Oct 17, 2023 | Business cases
Background information Dromos 89,8 radio station, in collaboration with anytime, a subsidiary of Interamerican, and a leading company in the insurance market in Greece, has put in place a brand-building campaign of ten full summer days. The campaign format was set as...
by Iris Weissbuch | Oct 17, 2023 | Business cases
Background information The aim of the campaign is to introduce the versatility and functions of the historic and iconic ”Canta Tu Karaoke” by the toy brand Giochi Preziosi. ‘’Canta Tu’’, also in its special edition “Canta Tu Maradona Edition” is a complete...
by Aurelija | Oct 12, 2023 | Business cases
French trade association SNPTV and its membersales houses TF1 Pub, M6 Publicité, FranceTV Publicité, Canal+ Brand Solutions, Altice Media Ads & Connect, Amaury Media, beIN REGIE, and Paramount introduced a common carbon calculator beginning of September. This tool...
by Aurelija | Oct 12, 2023 | Business cases
In the ever-evolving world of advertising, staying ahead of the curve is essential for marketers seeking to engage their audiences effectively. Recent research, conducted over several years by the Marketing Scientist Group and Paramount ANZ known as the “Science...
