by Eimear Kelly | Sep 11, 2025 | Business cases
In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual...
by Eimear Kelly | Jul 17, 2025 | Business cases
In a major step toward modernization and efficiency, Screenforce has collaborated with TV broadcasters in the Netherlands and have launched SpotDeli, a centralized platform for submitting TV commercials. Developed by Screenforce and MediaLab, SpotDeli has become the...
by Eimear Kelly | Jul 17, 2025 | Business cases
A Unified Media Front for Austria’s Advertising Ecosystem In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to...
by Eimear Kelly | Jun 26, 2025 | Business cases
In a decisive shift away from legacy broadcast-only models, ITV fully integrated YouTube into its content and commercial strategy throughout late 2024 and early 2025. Rather than using YouTube purely as a promotional channel, ITV transitioned to treating the platform...
by Eimear Kelly | Jun 26, 2025 | Business cases
Channel 4 continues to lead the way in reaching younger audiences, becoming the first UK broadcaster to bring video content to Spotify. This move underlines Channel 4’s long-standing commitment to adapting its public service remit for a new generation, delivering...
