Cristal innovates with improved audience targeting to reduce wearout.

by Eimear Kelly | Dec 9, 2024 | Business cases

In 2023, Cristal, a Belgian beer brand, sought to increase positive brand association and awareness by highlighting the local ingredients and green energy they use in their production. The purpose of this campaign was to appeal to younger consumers and minimizing ad...

Ad Alliance’s TV Frequency Capping for REWE

by Eimear Kelly | Dec 9, 2024 | Business cases

Challenge: Overcoming the “Wearout Effect” Advertising often loses its impact after multiple exposures, a phenomenon known as the “wearout effect,” which reduces effectiveness. To address this, Ad Alliance developed a solution to control TV...

Toyota’s ‘Wheel Park’ Campaign: A 26-Minute Documentary and Multi-Channel Strategy Showcasing Inclusion and Mobility for Paris 2024 Olympics

by Eimear Kelly | Dec 5, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: France Company: FTP Client: Toyota Sector:  Automotive Media: Digital, Social  Time period: September 2023 to May 2024 Campaign objective: To highlight Toyota’s values of inclusion, innovation, and...

How TV Integrations During Belgian Football Substitutions Reintroduced Aquarius as Powerade

by Eimear Kelly | Dec 5, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: Belgium Company:  Transfer Media Client: Aquarius sports drink (Powerade) Sector:  FMCG, soft drinks Time Period:  5 weeks from mid-January till mid-February Media: TV Campaign objectives: To re-brand...

Seamless Switching: Sky Mobile’s Multi-Channel Ad Campaign Across TV, Social, and Digital Platforms

by Eimear Kelly | Dec 5, 2024 | Business cases, Creative Cases TV 2024

View more 2024 TV creative cases General information Country: UK Company: Sky UK Client: Sky Mobile Sector: Electronics, sports Media: TV, Digital, Social media Time period: September 2023 Campaign objectives: Brand building: Sky Mobile aimed to spark nationwide...