by Katka Borovska | Feb 12, 2021 | Business cases
About In this week’s special edition of our egtabite, we grab the opportunity to celebrate the upcoming World Radio Day that takes place tomorrow – the 13th of February. It is an occasion to communicate loudly and proudly about radio and its strengths as a medium. The...
by Katka Borovska | Jan 29, 2021 | Business cases
About the case The events that usually liven up the summer of young Belgians were cancelled as a result of the measures taken in the fight against Covid-19. RMB, The Story Lab and NRJ worked together to create a festive atmosphere during the summer holidays....
by Katka Borovska | Jan 15, 2021 | Business cases
Cases studies of voice monetisation In this week’s egtabite we highlight selected case studies included in egta’s new publication Voice: Key insights for media companies into an emerging technology. This recent Insight digs deep into the current challenges and...
by Katka Borovska | Sep 11, 2020 | Collections
General information Sector: FMCG Media: Radio, online and social media Time period: April 2020 Case description Each year, consumers in Finland eagerly anticipate LIDL’s next summer campaign, famous amongst Fins for being funny, entertaining and unexpected. In...
by Katka Borovska | Jan 11, 2020 | Collections
General information Sector: Fast food Media: Radio Time period: May 2019 Case description Dunkin Donuts was presented on air on the largest music radio station in Bulgaria in a rather unusual way – through a game. Every weekday for a period of two weeks, in the...
