by Katka Borovska | May 7, 2021 | Business cases
Background The COVID-19 crisis is unprecedented: it led to the cutting down of advertising budgets and therefore a decrease in media revenues. On the upside however, it also acted as an accelerator, pushing sales houses to innovate and enhance their activities and...
by Katka Borovska | Apr 23, 2021 | Business cases
Background Talpa Network reaches over 90% of the Dutch population weekly thanks to its large portfolio of media brands from radio, TV, print, events, gaming, e-commerce platforms and influencer network. Their radio portfolio represents the majority market share on the...
by Katka Borovska | Apr 8, 2021 | Business cases
The concept Major podcast apps and platforms don’t allow users to filter podcasts based on language or country of origin. Rádio Expres in Slovakia (part of Bauer Media Audio group) decided to take advantage of this untapped opportunity to develop a local podcast...
by Katka Borovska | Mar 26, 2021 | Business cases
About This week’s egtabite showcases an innovative cross-media campaign by the Belgian media company, DPG Media, that addresses a sensitive topic – grief and loss. This topic resonated more than ever due to the Covid19 pandemic and allowed the client, a...
by Katka Borovska | Feb 26, 2021 | Business cases
Background information In this week’s egtabite, we showcase Tipik, the new cross-media offer that combines Radio-TV and Digital, launched by RTBF (Belgian French-language public broadcaster). Tipik is the result of a reflection designed to meet the expectations of the...
