by Warren O'Donnell | May 22, 2023 | Accessibility - resources
“It’s time to embrace inclusion as a sublime differentiator that elevates your work”. — Josh Loebner, Global Head of Inclusive Design, Wunderman Thompson, March 2023 Accessibility is a long word, and in an industry that loves truncating titles – KFC,...
by Warren O'Donnell | May 17, 2023 | Accessibility - cases
SevenOne Media (ProSieben) in Germany set out to explore the feasibility of providing audio description (AD) services on linear TV to make content accessible to those with vision impairments. The German media company encountered a technical challenge: a lack of free...
by Warren O'Donnell | May 12, 2023 | Accessibility - cases
Television is a beloved form of entertainment that transport us to new worlds and shape contemporary pop culture. In recent years, international content in foreign languages has grown in popularity. To fully experience the emotions conveyed in these shows, it is...
by Warren O'Donnell | May 11, 2023 | Accessibility - cases
McDonald’s has taken steps to promote inclusivity and raise awareness of hearing impairment, deafness and sign language in a recent video campaign by collaborating with agency, Nord DDB, and Finnish deaf rapper, Signmark. The brand translated its popular...
by Warren O'Donnell | May 11, 2023 | Accessibility - cases
Subtitles are an effective way to make audio-visual content accessible to those with hearing impairments, but for many deaf people, sign language interpretation is the preferred option and is considered to be more accessible than text-based captions. This is...
